Many investors told us that portfolio apps often felt “too technical” or “too full of charts.” They could see their ROI or stock price movements, but the meaning was lost in jargon and visuals. That’s why our first goal was to simplify data into plain, everyday language. Instead of “ROI YTD +7.4%,” users would see “Your portfolio grew faster than IHSG this year.” Clarity became the first step to confidence.

A recurring pain point was the feeling of being “stuck.” Users knew their numbers but not what to do with them: buy, sell, or wait? Our strategy was to go beyond showing status and instead explain why changes were happening. By surfacing context like “BBRI rose 3% today, supported by stronger loan growth,” we gave users the missing bridge between data and action, so they could make decisions with confidence.

Trust was another barrier. In interviews, users said they would only follow trades if they understood the reasoning behind them. Without this, they felt it was gambling. That’s why every buy or sell in Tuntun Portfolio is paired with a clear explanation in the Investment Journal. Whether it’s a valuation call, a macroeconomic factor, or company-specific news, we made the rationale transparent. This strategy wasn’t just about showing moves, it was about showing the logic behind them.

notifications were a source of frustration. Users muted their finance apps because alerts were either too frequent, too vague, or not actionable. To fix this, our goal was to design notifications that felt like personal coaching. Instead of noisy price alerts, users would get concise signals with meaning and reasoning, like: “Tuntun sold TLKM after dividend cut news your portfolio is now more resilient than IHSG.” This way, engagement became useful, timely, and respectful of user attention.