I'm Muhammad Farid Laksmana Product Designer, With 5+ years of experience, I specialize in crafting intuitive and delightful digital experiences through UX research, UI design, and creative design.
Redesigned the stock trading experience by identifying user pain points and streamlining the purchasing flow, boosting both usability and transaction success.
Led research and UI design for “One by IFG”, an all-in-one app for health, insurance, and investments. Revamped key features through continuous iteration for better usability.
Delivered end-to-end UX/UI solutions for major clients such as Mandiri, Kalbe, Hyundai, and Sasa by applying user-centered design methods.
Held design workshops that enhanced transaction awareness and usability for Telkomsel’s E-commerce platform. Built a modular CMS to streamline content updates.
Write modern, perform ant, maintainable code for a diverse array of client and internal projects