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Get to Know me

— a little better

        I'm Muhammad Farid Laksmana Product Designer, With 5+ years of experience, I specialize in crafting intuitive and delightful digital experiences through UX research, UI design, and creative design.

About me

What I Do

  • UX Research
  • User Interface Design
  • Branding
  • Content Production
  • Animation
  • Design Interaction

Awards

  • Epic Challenge Microsoft Imagine Cup 2023
  • Asian Regional Imagine Cup 2023
  • ANFORCOM UI/UX Competition 2022
  • INSPACE UI/UX Competition 2022
  • Microsoft Virtual Hackathon 2022
  • IDENTIK 2021
  • India-ASEAN Hackathon 2021
  • ICT Innovative Services Awards, Taiwan 2020

Work Experience

About My Biography
Aug 2024 – Present Tuntun Sekuritas (Antai Securities Limited)

Product Designer

Redesigned the stock trading experience by identifying user pain points and streamlining the purchasing flow, boosting both usability and transaction success.

Dec 2023 – Jul 2024 Indonesia Financial Group (IFG)

Product Designer

Led research and UI design for “One by IFG”, an all-in-one app for health, insurance, and investments. Revamped key features through continuous iteration for better usability.

Mar 2022 – Nov 2024 Design Studio

UI Designer

Delivered end-to-end UX/UI solutions for major clients such as Mandiri, Kalbe, Hyundai, and Sasa by applying user-centered design methods.

03 Telkomsel

UI/UX Designer Intern

Held design workshops that enhanced transaction awareness and usability for Telkomsel’s E-commerce platform. Built a modular CMS to streamline content updates.

Nov 2020 – Dec 2022 Gojek

Creative Designer

Write modern, perform ant, maintainable code for a diverse array of client and internal projects

DIGITAL DESIGN EXPERIENCE CREATIVE STUDIO

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