Crafted an immersive WebGL universe marrying Art Direction, Three.js, React Three Fiber, Lenis smooth motion, and Next.js fullstack engineering.
- ROLE
- Fullstack Designer
- TECH
- Three.js · R3F · Lenis · Next.js
- EXPERTISE
- Art Direction & Creative Code
Muhammad Farid Laksmana — Product Designer
We breathe life into complex systems through human-centered storytelling and intuitive product experiences.
Jakarta, ID · -6.2088° S, 106.8456° E
Trusted by industry leaders & enterprises
ABOUT ME
I’m a Product Designer, Creative Developer, and Vibe Coder with around 5 years of experience building digital products across fintech, insurance, e-commerce, and telecommunications.
I’ve worked with Tuntun Sekuritas, IFG, Gojek, Telkomsel, and various corporate clients, handling everything from user research, product strategy, UI/UX, prototyping, and design systems to implementation.
Graduated Cum Laude with Full Academic Scholarship in Informatics Engineering (S1) from Universitas Komputer Indonesia (UNIKOM).
Explore Career JourneyAvailable for new opportunities
Designing & engineering digital products that scale.
Art Direction & Motion
Experienced in art directing digital products, defining visual style, interaction, motion, 3D direction, and overall experience to make products feel consistent and memorable.
Creative Dev & Vibe Coding
As a vibe coder, I combine design, AI-assisted development, and modern web tech (Next.js, React, React Three Fiber, Three.js, WebGL, GLSL, GSAP, and Lenis) to turn ideas into interactive and immersive experiences.
▲ Active+0 yrs
Product Designer & Vibe Coder craft.
▲ ScopeFull-Stack
Research, Strategy, UI/UX, Motion, 3D & Code.
▲ Honors+0
National & International awards (MSFT, ASEAN, Taiwan).
▲ Scholarship0.55
S1 Informatics Engineering UNIKOM — Cum Laude with Full Scholarship.
WORK EXPERIENCE & CASE STUDIES
Selected works & platformsshaped through design craft.
Conducted in-depth research on stock purchasing behavior, identifying critical pain points and optimizing transaction funnels to boost user engagement and trading efficiency.
- ROLE
- Product Designer
- INDUSTRY
- Fintech & Trading
- FOCUS
- UX Research & UI System
Spearheaded user research and UX architecture for Insurance and Wealth Management streams, streamlining policy discovery, smart screening, and mutual fund simulations.
- ROLE
- Senior Product Designer
- INDUSTRY
- Insurance & Wealth Management
- SERVICE
- Journey Mapping & Interaction UX
Delivered user-centered design strategy and UI/UX design systems for enterprise leaders including Bank Mandiri, Kalbe Farma, Hyundai, Sasa, and Krakatau Steel.
- ROLE
- Lead Product Designer | Consultant
- CLIENTS
- Mandiri, Kalbe, Hyundai, Sasa
- SERVICE
- Design Strategy & Systems
Facilitated WEC usability workshops and architected an agile Content Management System to streamline e-commerce transactions and product updates.
- ROLE
- UI/UX Designer Intern
- INDUSTRY
- Telecom & E-Commerce
- SERVICE
- CMS Architecture & Workshops
Crafted automotive digital experiences for Hyundai Motor and healthcare management interfaces for Kalbe Farma, blending user delight with strict regulatory and enterprise standards.
- ROLE
- Lead Product Designer
- INDUSTRY
- Automotive & Healthcare
- SERVICE
- Digital Platforms & UI Systems
Designed a comprehensive enterprise correspondence, approval, and workflow management system for Indonesia’s largest steel producer, maximizing operational speed.
- ROLE
- Product Designer
- INDUSTRY
- Heavy Industry & Enterprise
- SERVICE
- Workflow & System UX
[ GET IN TOUCH ]
Let’s build together.
Have a new project or looking for product design leadership? Let’s connect.
DIRECT INBOX
faridlaksmana7@gmail.comCAREER JOURNEY
Our Journey
High-impact product design, strategic leadership, and enterprise craft (2020 – Present).
01. Tuntun SekuritasAntai Securities Limited
Product Designer
Conducted in-depth research on user interaction within the stock purchasing system, identifying key pain points and optimizing the trading flow to enhance engagement and transaction efficiency.
Fintech UXTrading FlowDesign SystemsMobile App
02. Indonesia Financial Group (IFG)One by IFG Super App
Senior Product Designer
Spearheaded generative research, journey mapping, and interaction architecture for Insurance and Wealth Management streams, transforming complex policy screening into intuitive self-service mobile experiences on One by IFG.
Super AppWealth ManagementGenerative ResearchJourney Mapping
03. Tech It EazyEnterprise UX Consulting
Lead Product Designer & Consultant
Successfully solved enterprise client challenges through a user-centered UX approach while spearheading end-to-end UI & UX development for corporate industry leaders.
Bank MandiriKalbeHyundai 🔒SasaKrakatau Steel 🔒
04. TelkomselWomen Ecosystem Champion (WEC)
UI/UX Designer & CMS Specialist
Organized design workshops with the WEC team, resulting in improved usability, heightened transaction awareness, and increased user satisfaction for Telkomsel’s E-commerce platform while building a flexible CMS design system.
E-Commerce CMSDesign WorkshopsUser TestingComponent Specs
05. Gojek IndonesiaPT Gojek Indonesia
Creative Designer
Designed and developed web-based experiences for Gojek’s Go-Menu Pascal 23 project and major brand marketing campaigns, streamlining digital ordering flows for thousands of active users.
Go-Menu UIDigital CampaignsCreative DirectionWeb Experiences
OUR EXPERTISE
Mastering the equilibrium between user empathy, engineering, and design craft.
5 core disciplines delivering measurable business impact and scalable product architecture.
- 05DISCIPLINES
- 5-STARQUALITY
01
Expertise 01
User-Centered Design (UCD)
Structuring product architecture from user pain points, qualitative interviews, empathy mapping, and continuous feedback loops.
KEY FOCUS
- User Personas
- Empathy Mapping
- Problem Statements
02
Expertise 02
UI/UX Design & Prototyping
Crafting high-fidelity interactive prototypes in Figma with micro-interactions, responsive grids, and design consistency.
KEY FOCUS
- Interactive Prototypes
- Micro-Interactions
- Component Specs
03
Expertise 03
UX Research & Usability Testing
Conducting remote and in-person usability tests, analytics audits, and SUS benchmarks to optimize conversion and retention.
KEY FOCUS
- Usability Benchmarks
- SUS Score Audits
- Conversion Optimization
04
Expertise 04
Design Systems & Scalability
Building scalable component libraries and design tokens that bridge product and engineering seamlessly.
KEY FOCUS
- Figma Token Library
- Component Architecture
- Multi-Platform Tokens
05
Expertise 05
Modern Development & Vibe Coding
Informatics Engineering background with hands-on capability to develop, ship, and vibe code across modern languages (TypeScript, Next.js, React, Python, PHP, Tailwind, Three.js).
KEY FOCUS
- Next.js & React Apps
- Fullstack Prototypes
- Production Code
HONORS & COMPETITION WINS
10+ National & International Awards defining our craft standards.
Top 10 Finalist UXVidia UI/UX Competition — Issued by Institut Teknologi Bandung (Mar 2023). Selected among top design teams nationwide.
- [ 01 ]Top 10 Finalist — UXVidia UI/UX Competition
- [ 02 ]Finalist Asian — Microsoft Imagine Cup 2023
- [ 03 ]Runner Up 2023 Epic Challenge — Microsoft Imagine Cup
- [ 04 ]First Runner Up — ANFORCOM UI/UX Competition
- [ 05 ]First Runner Up — INSPACE UI/UX Competition
- [ 06 ]Third Prize & Innovative Submission — Microsoft Hackathon APAC
- [ 07 ]IDENTIK 2021 — Selected Work (R&D)
- [ 08 ]Runner Up — ASEAN-India Hackathon 2021
- [ 09 ]3rd Winner — International ICT Innovative Services Awards
- [ 10 ]Top 5 Finalist — UX Design TechnoFair
