Muhammad Farid Laksmana · Product Designer

We breathe life into complex systems through human-centered storytelling and intuitive product experiences.

Explore Portfolio Get In Touch

Jakarta, ID · -6.2088° S, 106.8456° E

Trusted by industry leaders & enterprises

ABOUT ME

I’m a Product Designer, Creative Developer, and Vibe Coder with around 5 years of experience building digital products across fintech, insurance, e-commerce, and telecommunications.

I’ve worked with Antai Securities Limited, Tuntun Sekuritas, IFG, Gojek, Telkomsel, and various corporate clients, handling everything from user research, product strategy, UI/UX, prototyping, and design systems to implementation.

Graduated Cum Laude with Full Academic Scholarship in Informatics Engineering (S1) from Universitas Komputer Indonesia (UNIKOM).

Explore Career Journey

Available for new opportunities

Designing & engineering digital products that scale.

Art Direction & Motion

Experienced in art directing digital products, defining visual style, interaction, motion, 3D direction, and overall experience to make products feel consistent and memorable.

Creative Dev & Vibe Coding

As a vibe coder, I combine design, AI-assisted development, and modern web tech (Next.js, React, React Three Fiber, Three.js, WebGL, GLSL, GSAP, and Lenis) to turn ideas into interactive and immersive experiences.

▲ Active

+0 yrs

Product Designer & Vibe Coder craft.

▲ Scope

Full-Stack

Research, Strategy, UI/UX, Motion, 3D & Code.

▲ Honors

National & International awards (MSFT, ASEAN, Taiwan).

▲ Scholarship

0.55

S1 Informatics Engineering UNIKOM · Cum Laude with Full Scholarship.

GLOBAL · 2025 – 2026

Interactive 3D Spatial Universe: Art Direction & Creative Dev

VIEW CASE STUDY

Crafted an immersive WebGL universe marrying Art Direction, Three.js, React Three Fiber, Lenis smooth motion, and Next.js fullstack engineering.

ROLE: Fullstack Designer
TECH: Three.js · R3F · Lenis · Next.js
EXPERTISE: Art Direction & Creative Code

JAKARTA, ID · SEP 2024 – AUG 2026 • 2 YRS

Tuntun Sekuritas (PT Tuntun Sekuritas Indonesia)

VIEW CASE STUDY

Conducted in-depth research on stock purchasing behavior, identifying critical pain points and optimizing transaction funnels to boost user engagement and trading efficiency.

ROLE: Product Designer
INDUSTRY: Fintech & Trading
FOCUS: UX Research & UI System

JAKARTA, ID · DEC 2023 – JUN 2024 • 7 MOS

One by IFG: Insurance Experience

VIEW CASE STUDY

Spearheaded exploratory research, 7-stage customer journey mapping, and core interaction architecture for IFG Life, unifying discovery, screening, policy management, and claims into an intuitive mobile experience.

ROLE: Product Designer
INDUSTRY: Insurance & Digital Health
SERVICE: Journey Mapping & Interaction UX

JAKARTA, ID · FEB 2022 – AUG 2022

Telkomsel: Website E-Commerce Revamp & SUS 94.50 Leap

VIEW CASE STUDY

Overhauled Telkomsel.com e-commerce user journeys for data packages, SIM cards, and device bundles, leaping SUS score from 66.25 to 94.50 and doubling task time effectiveness.

ROLE: Product Designer
INDUSTRY: Telecom & E-Commerce
METRIC: SUS 94.50 • +61% Mobile Revenue

MEDAN, BDG, SMG, BJM · 2023

Cinta Hyundai: Exhibition Gamification & Loyalty Coins

VIEW CASE STUDY

Gamified automotive exhibition engagement and True-or-False trivia for Hyundai Motor Indonesia across 4 cities, driving booth test drives and MyHyundai Coins point redemption.

ROLE: Product Designer
INDUSTRY: Automotive & Gamification
IMPACT: +32% Attendance • +61% Engagement

GLOBAL · 2023 • IOT & ENERGY

Ecohome: Smart Home IoT & Energy Telemetry

VIEW CASE STUDY

Designed an end-to-end smart home mobile ecosystem empowering households to monitor, automate, and reduce electrical energy consumption through real-time telemetry and proactive AI insights.

ROLE: Product Designer
INDUSTRY: Smart Home IoT & Energy
SERVICE: Research • Design System • IoT UX

AVAILABLE FOR NEW OPPORTUNITIES · 2025

JAKARTA, ID · GMT+7

FARID_PORTFOLIO_v2025

[ GET IN TOUCH ]

Let’s build together.

Have a new project or looking for product design leadership? Let’s connect.

DIRECT INBOX

faridlaksmana7@gmail.com

CAREER JOURNEY

Our Journey

High-impact product design, strategic leadership, and enterprise craft (2020 – Present).

Sep 2026 – Present · 1 mo

FINTECH & ASSET MANAGEMENT

01. Antai Securities Limited安泰證券有限公司 · Full-time · On-site

Product Designer

Leading product design and UX architecture for premier multi-market securities and wealth platforms across Asia-Pacific, covering Long Trend (China), Tuntun Sekuritas (Indonesia), and Dingding Securities (Australia) to build industry-leading financial investment applications.

Long Trend (China)Tuntun (Indonesia)Dingding (Australia)Multi-Market SecuritiesInvestment Apps

Sep 2024 – Aug 2026 · 2 yrs

FINTECH & RETAIL TRADING

02. Tuntun Sekuritas IndonesiaFull-time · On-site · Building Investment App

Product Designer

Conducted in-depth research on user interaction within the stock purchasing system, identifying key pain points and optimizing the trading flow to enhance engagement and transaction efficiency.

Fintech UXTrading FlowDesign SystemsMobile App

Nov 2021 – Jul 2026 · 4 yrs 9 mos

ENTERPRISE UX CONSULTING

03. TEZY - Tech it EazySelf-employed · Enterprise UX Consulting

Lead Product Design

Successfully solved enterprise client challenges through a user-centered UX approach while spearheading end-to-end UI & UX development for corporate industry leaders.

Bank MandiriKalbeHyundaiSasaKrakatau Steel

Dec 2023 – Jun 2024 · 7 mos

WEALTH & INSURANCE

04. Indonesia Financial Group (IFG)Seasonal · Hybrid · One by IFG Super App

User Experience Designer

Spearheaded generative research, journey mapping, and interaction architecture for Insurance and Wealth Management streams, transforming complex policy screening into intuitive self-service mobile experiences on One by IFG.

Super AppWealth ManagementGenerative ResearchJourney Mapping

Feb 2022 – Aug 2022 · 7 mos

TELECOM & E-COMMERCE

05. TelkomselPT Telekomunikasi Selular WEC

UI/UX Designer & CMS Specialist

Organized design workshops with the WEC team, resulting in improved usability, heightened transaction awareness, and increased user satisfaction for Telkomsel’s E-commerce platform while building a flexible CMS design system.

E-Commerce CMSDesign WorkshopsUser TestingComponent Specs

Nov 2020 – Dec 2021 · 1 yr 2 mos

SUPER APP & LOGISTICS

06. Gojek IndonesiaPT Gojek Indonesia

Creative Designer

Designed and developed web-based experiences for Gojek’s Go-Menu Pascal 23 project and major brand marketing campaigns, streamlining digital ordering flows for thousands of active users.

Go-Menu UIDigital CampaignsCreative DirectionWeb Experiences

Expertise 01

User-Centered Design (UCD)

Structuring product architecture from user pain points, qualitative interviews, empathy mapping, and continuous feedback loops.

KEY FOCUS

User Personas
Empathy Mapping
Problem Statements

Expertise 02

UI/UX Design & Prototyping

Crafting high-fidelity interactive prototypes in Figma with micro-interactions, responsive grids, and design consistency.

KEY FOCUS

Interactive Prototypes
Micro-Interactions
Component Specs

Expertise 03

UX Research & Usability Testing

Conducting remote and in-person usability tests, analytics audits, and SUS benchmarks to optimize conversion and retention.

KEY FOCUS

Usability Benchmarks
SUS Score Audits
Conversion Optimization

Expertise 04

Design Systems & Scalability

Building scalable component libraries and design tokens that bridge product and engineering seamlessly.

KEY FOCUS

Figma Token Library
Component Architecture
Multi-Platform Tokens

Expertise 05

Modern Development & Vibe Coding

Informatics Engineering background with hands-on capability to develop, ship, and vibe code across modern languages (TypeScript, Next.js, React, Python, PHP, Tailwind, Three.js).

KEY FOCUS