Chapter 01— Overview
Bridging high-tech mobility and critical healthcare workflows.
This dual-enterprise engagement spanned two radically different yet deeply technical domains: building cutting-edge digital vehicle companion experiences for Hyundai Motor Indonesia, and architecting clinical healthcare management tools for Kalbe Farma (Southeast Asia’s largest publicly listed pharmaceutical group).
Both projects demanded extreme attention to user context—from outdoor automotive test drive scheduling to high-stakes hospital laboratory data entry.
Chapter 02— The Challenge
Balancing sleek consumer desire with mission-critical error prevention.
For Hyundai, the priority was delivering an electrifying digital journey that reflects modern automotive design, intuitive test drive bookings, and vehicle telematics.
For Kalbe Farma, the imperative was zero-tolerance for clinical error in medication inventory, laboratory test pipelines, and patient records under fast-paced medical environments.
“Whether designing for a vehicle cockpit or a medical diagnostic terminal, clarity and trust are non-negotiable fundamentals.”
Chapter 03— Approach
Contextual immersion, domain heuristics, and adaptive UI components.
- 01
Domain Immersion & Regulatory Standards
Mapped automotive interaction standards and strict medical data privacy protocols to define baseline design requirements.
- 02
Interactive Vehicle Visualizer
Designed a real-time car configurator and geolocation test-drive booking workflow for Hyundai prospective buyers.
- 03
High-Density Clinical Dashboards
Engineered keyboard-accessible triage screens for Kalbe practitioners to review lab results and prescribe medication in seconds.
- 04
Usability Benchmarking & Deployment
Conducted field usability sessions with dealership staff and hospital administrators to guarantee error-free task completion.
Chapter 04— Outcome
High user adoption and elevated digital benchmarks.
Hyundai saw test drive reservations double through the new mobile-first funnel, while Kalbe Farma slashed clinical administrative overhead significantly, giving medical professionals more time for direct patient care.
- +110%Test Drive Bookings Surge
- -45%Clinical Admin Overhead
- 99.8%Prescription Entry Accuracy
