Chapter 01— Overview & Consulting Scope
Accelerating digital maturity for Indonesia’s corporate giants.
Tech It Eazy is a design and strategy consultancy that partners with top-tier enterprise organizations to untangle mission-critical systems. As Lead Product Designer, I directed design squads tackling dense operational bottlenecks, high-volume transactional portals, and internal employee workflows for market leaders including Bank Mandiri (banking), Kalbe Farma (healthcare), Hyundai Motor (automotive), and Krakatau Steel (manufacturing).
Across every engagement, our mission was cutting through enterprise inertia and delivering software that employees and customers actually enjoy using.
Chapter 02— The Challenge
Transforming dense tabular chaos and legacy bureaucracy into intuitive tools.
Enterprise software often suffers from decades of feature accumulation, confusing permission hierarchies, and sluggish multi-step approval chains. Staff lose hours every day navigating bloated sub-menus and wrestling with dense, unresponsive spreadsheets.
Our challenge was delivering high-density UI architectures that drastically increase throughput, eliminate input error rates, and require zero training manual onboarding.
“Enterprise software shouldn’t look like it was built in 1998. Great B2B design gives employees superpowers by making complex data feel effortless.”
Chapter 03— Approach & Execution
A proven consulting playbook from contextual shadowing to scalable token libraries.
- 01
Field Shadowing & Workflow Audits
Embedded directly within client operations to shadow bank tellers, procurement managers, and medical administrators during live daily routines.
- 02
Information Density Rationalization
Restructured table data hierarchies, batch approval triggers, and smart search filters to collapse cumbersome 8-step tasks into 2 swift clicks.
- 03
Unified Cross-Enterprise Tokens
Engineered battle-tested Figma component libraries with strict auto-layout rules, tokenized color spaces, and comprehensive developer documentation.
- 04
Executive Buy-in & Engineer Enablement
Presented concrete business case metrics directly to C-suite leadership and conducted rigorous alignment sprints with engineering squads.
Chapter 04— Outcome & Business Value
Measurable operational efficiency and long-term client trust.
Our engagements delivered immediate operational velocity gains across all client organizations, resulting in multi-year retainer relationships and establishing modern design culture inside traditionally conservative corporate environments.
- 10+Enterprise Clients Transformed
- 65%Faster Workflow Execution Speed
- 100%On-Time Project Delivery Rate
