I blend research rigor, design systems, and rapid prototyping to help products simplify complexities and elevate user experiences.
Precision Agriculture IoT Platform — Empowering Farmers with Real-Time Soil Telemetry, Weather AI, and Direct Marketplace Channels.
Agrima is an agricultural technology ecosystem that brings precision farming tools to rural farming communities across Indonesia. By pairing affordable soil telemetry sensors with an intuitive mobile companion app, Agrima allows farmers to monitor soil moisture, nitrogen-phosphorus-potassium (NPK) levels, and pest outbreaks in real time, dramatically optimizing crop yield and cutting water waste.
Farmers interact with the application directly under blinding outdoor sunlight with soil-covered hands. Furthermore, rural farmland frequently suffers from spotty internet connectivity. The interface had to feature high-contrast visual tokens, large touch targets, complete offline-first synchronization, and intuitive iconographic metaphors that require zero technical jargon to understand.
“Technology is only smart if the person with muddy boots in the middle of a rice field can understand it in two seconds.”
Traveled to agricultural communities in West Java to conduct usability testing directly in paddy fields and hydroponic greenhouses.
Designed high-luminance UI components optimized for glare legibility on budget smartphones with maximum brightness variations.
Crafted a guided camera overlay that allows farmers to snap a photo of damaged leaves and receive instant diagnostic treatment advice.
Created an unobtrusive local cache indicator that queues irrigation commands locally and syncs seamlessly upon network re-connection.
Farmers using Agrima reported a 32% increase in seasonal crop output alongside a 40% reduction in unnecessary fertilizer expenditures, directly improving household livelihoods.
Farid designed an app that our farmers adopted without needing any training workshops. It is robust, crystal clear in the sun, and genuinely changes how we farm.
Head of Agronomy, Agrima Technologies
Geospatial intelligence, satellite imagery analysis, and environmental monitoring dashboards.
