I blend research rigor, design systems, and rapid prototyping to help products simplify complexities and elevate user experiences.
Next-Generation Design Education & Mentorship Platform — Accelerating Careers with Interactive Learning Sprints and Real-World Design Critiques.
XD Academy is a specialized design education platform founded to equip aspiring UI/UX designers with practical, studio-grade craft skills. Through structured cohort sprints, real client briefs, and live mentorship, the platform has empowered thousands of learners across Southeast Asia to transition into high-impact product design careers.
Most online educational portals suffer from passive video watching and lonely learning experiences where students lose steam before finishing their portfolios. We needed to architect a communal, action-oriented experience where students submit daily micro-challenges, receive structured peer feedback, and celebrate milestones together.
“Design isn’t learned in isolation. Great designers are forged through collaborative critique, rapid iterations, and an encouraging community.”
Mapped learning anxiety triggers and reward loops to replace long lectures with bite-sized 10-minute interactive sprint exercises.
Built an in-browser annotation tool allowing mentors to leave pinpoint audio notes and visual commentary directly on student homework.
Created an RPG-inspired visual mastery map where students unlock badges across Typography, Design Tokens, User Research, and Motion.
Engineered an integrated talent directory where partner tech companies can browse verified student case studies and hire graduates directly.
XD Academy achieved an exceptional 84% bootcamp graduation completion rate, with over 70% of graduates securing product design roles at leading startups and multinational agencies within 3 months of completion.
XD Academy transformed how design is taught in Indonesia. The community-first platform Farid built inspires students to push beyond basic Figma mechanics into true strategic design leadership.
Now Product Designer at Unicorn Startup
AI-driven engineering recruitment, automated technical screenings, and talent matchmaking platform.
